At least with Google, you can cancel YouTube TV as soon as the season is over. When DirecTV had the Sunday Ticket monopoly, you had to sign a two-year contract to be allowed to purchase it. (Sunday Ticket doesn't show locally or nationally broadcast games such as Monday Night Football, so you kinda need access to broadcast TV alongside it.) if you already have cable or satellite), it's cheaper without. If you don't get any value from YouTube TV (e.g.

So it's either $350/year + $73/month (with), or $450/year (without).Īssuming you only keep YouTube TV for the September-January football season, that's $715/season with YouTube TV, vs. YouTube TV is required-not included-with the $350/year plan. $450/year for just Sunday Ticket, delivered via regular YouTube it seems. $350/year for Sunday Ticket with YouTube TV included vs. But again they tend to be expensive marketing arms and not the team's primary revenue stream, which is still league TV/media contracts. Where streaming passes have worked are on the team level for those with global brands, where they can provide exclusive content to diehard fans. It's ultimately a marketing expense for providers banking on subscriber growth, something consumers aren't willing to shoulder directly for a standalone league service. Providers will almost always pay more for some degree of exclusivity (and more stably - the MLS deal is for 10 years) than consumers will bear on their own. It's hard to imagine that 3M people would consistently fork over $10/month for that. Most MLS matches broadcast on cable have fewer than 400k viewers. And that doesn't figure in the distribution costs of either rolling their own live sports streaming service or more likely whitelabeling one. To hit that revenue number on, say, a hypothetical $90/year ($10/month for 9 months) standalone league pass subscription, they'd need about 2.8M subscribers. Their Apple TV deal is worth about $250M/year.

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